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From North Valley Mechanical to Way Cool — The Buscho Family Story

Kirk Buscho started in Colorado in 1982 fixing furnaces for neighbors. Today his kids run the Phoenix operation. Here's how Way Cool Plumbing & Air came to be.

From North Valley Mechanical to Way Cool — The Buscho Family Story

Most HVAC companies in Phoenix were started by an individual tech who hung out a shingle and grew from there. Way Cool Plumbing & Air is one of those companies — but the story starts in Colorado in 1982, not Phoenix.

When did Kirk Buscho start the company?

Kirk Buscho started a heating and cooling business in Colorado in 1982 — single truck, his name on the side, neighbors as the first customers. The rule was simple: do the next right thing on every job, every time. That hasn't changed.

When did the family move to Phoenix?

The family moved to Phoenix in 2000. Phoenix was growing fast and the work was endless: aging AC equipment failing in 115° summers, brand-new tract homes with mismatched ductwork, retired couples shopping for a real plumber instead of a call-center experience. Kirk picked up where he left off.

Who runs the company today?

Kirk still owns it. His son Kyle leads the install crews. His son Konnor runs marketing and is a co-owner. Kendra Harrison heads operations. The Way Cool brand is what customers see; the Buscho family is what runs underneath.

What other brands are part of the Way Cool family?

Through acquisitions over the years, North Valley Mechanical (NVM), UFirst Heating & Cooling, Bristyan's AC, Williams H&C, and Call-Us Plumbing have all joined the portfolio. Each brand keeps its own name, its own customers, and its own personality — but the back-office (dispatch, training, parts, ServiceTitan) consolidates so we can keep service consistent across all five brands.

What does "family-owned" actually mean for customers?

It means decisions get made by humans you can talk to — not a private-equity board. It means the same family that started the business is still on the hook for how the work gets done. It means when something goes wrong, there's a name to call, not a corporate complaint line. That's the operational difference, and it's the reason we've been around 40 years.

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